It has long been a debate whether shares or property are more effective at building wealth and delivering income. While property has delivered attractive returns in recent times, shares are potentially more lucrative than property and definitely more liquid, market watchers say.
With the Australian share market, as measured by the S&P/ASX 200, moving closer to record territory over 7,200, now could be the time to diversify household portfolios away from property into shares. The share market also represents an opportunity for younger Australians to build wealth as property becomes more unaffordable.
New research from Morningstar reveals that investors would have been better off investing in equities than property over the past two decades. Morningstar has crunched the numbers and found that a lump sum invested in the SPDR S&P/ASX 200 ETF (ASX:STW) in 2002 would have nearly doubled the return of the same sum in the Sydney housing market.
Another research paper, “The Rate of Return on Everything’ 1870–2015,” from the Federal Reserve Bank of San Francisco, backs that finding, with Australian equities having delivered 1.62 percentage points more in terms of a real rate of return than housing from 1980 to 2015, as the chart below highlights.
Source: Federal Reserve Bank of San Francisco
Financial adviser Hugh Lovibond from Millennium Wealth says investors now have access to a plethora of cheap platforms, which simplify and automate investment.
“Younger investors may not have the experience or confidence to buy direct equities. This is why we have seen new tech platforms aimed at millennials.
“They offer access to ETFs with free trades. These ETFs mirror the relevant indexes, so investors don’t need to make stock specific choices … This provides investors with instant diversification and exposure to equities,” says Lovibond.
Yet Australians continue to be overloaded with property assets. Net Australian household worth, or 65 per cent, comprised property assets valued at $7.78 trillion as at 31 December 2021. In contrast, just $1.12 trillion was held directly in shares, accounting for just 9.3 per cent of household wealth. More was invested in cash and term deposits at $1.32 trillion, or 11 per cent of wealth. The chart below, from the Reserve Bank of Australia, illustrates property’s dominance.
Source: Australian Bureau of Statistics; Reserve Bank of Australia
To help rectify that imbalance, Felicity Thomas, senior private wealth adviser with Shaw & Partners, encourages her young clients to start investing with as little as $20 a month through “spare change” investing.
“With access to great diversified ETFs via low-cost brokerage platforms it is easier than ever to invest … There are so many low-cost ways to enter the share market and so many benefits, for example, you do not have stamp duty, no ongoing maintenance costs or tenancy risk and shares are highly liquid, unlike property,” she says.
Robin Bowerman, head of corporate affairs and market strategy at Vanguard, adds that diversification of household portfolios is important.
“The fundamental principle of an investment portfolio is that it should be a well-diversified portfolio across several asset classes that balances the investor’s risk profile, goals and time horizon, and is tax efficient. We do not recommend being overweight in any asset class whether it is in direct shares on the end of one spectrum or property on the other.
“The great thing about shares or ETFs are that they are highly liquid as opposed to residential property. It would be hard for a retiree in need of cash to sell the bathroom. But equally, an investor should be aware that the stock market is subject to volatility, best illustrated during the pandemic-induced market dip in March 2020 shortly after the ASX reached its all- time high just a few weeks earlier,” says Bowerman.
Real rates of return on equity and housing

Household wealth and liabilities
